Stephanie here. Shannon is in the middle of a move (and a book deadline . . . pray for Shannon!) so we’re pulling a post from the archives on her behalf.

This post originally ran in 2018, but it’s definitely worth reading again. The promises you make to your reader in the opening of your story are critical, as Shan describes so well below:

5 Promises You Make To The Reader

When a reader’s eyes travel your book’s first page, they are not only reading a story, but one promise after another. Each promise crafted carefully by you, the author.

Wait, what?

You didn’t realize you were making promises?

Oh, but you are.

Story beginnings are stuffed full of promises writers make to readers and, today, we’re going to talk about five of them.

As the author of your story, you promise:

An exciting adventure

The very fact that a book is sitting on a shelf is a promise. The strategically designed cover and the care that went into packaging and placing this story under the proper category, tells every patron who strolls by, “Pick me! Pick me! I’m going to take you places worth going!”

We read for many reasons: to learn, to expand our horizons, to be inspired, to empathize, to pass the time. But, primarily, we read to be entertained. And it’s imperative that you, the author, keep this in mind when you set out to write a novel. Your readers expect to be regaled with a tale worth their time and money. It must satisfy the adventure seeker living inside their chest. The very existence of your book is a promise that you’ve created just such a story.

A protagonist worth cheering for

More often than not, story plots are built around the forward momentum of a protagonist. Sometimes this protagonist is the hero of the story, sometimes he’s got very little of the hero in him. But what this lead character must have is the ability to convince readers to follow him. This might be your biggest task as an author. If, after a few pages, readers find themselves unwilling or disinterested in the character who moves your story forward, you’ve broken a promise. And it’s not a promise that readers forgive lightly. More often than not, they simply close the book and move on to another.

A consistent and compelling tone

We talk often about the importance of your story’s opening line. There’s a reason for this. Among other things, that first sentence sets the tone of your story. As authors we work hard to craft a compelling opening, but if your tone slips after those first words, if it abruptly changes, if it drifts out of focus, you’re now giving the reader something other than what was promised.

So many things help establish tone. Your voice as an author, your audience, the content, the genre, the scene. You must work hard to keep all of these in mind as you move through the story. Doing this will keep the attitude of the book consistent and will ensure that those readers you worked so hard to hook with that opening line, will stay with you until the very end.

A problem to be solved 

If you don’t have a problem, you don’t have a story. If you haven’t established a story problem in the early chapters of your book, your readers will certainly feel the absence of it. They will wonder what the point is of continuing on. Beautifully crafted storyworlds and compelling heroes and mysterious tones cannot disguise for long the fact that you haven’t given your main character a reason to move forward. Readers need that. When they open your book, you promise to present them with a problem to be solved. Do that early on.

A satisfying conclusion

If you’ve done a good job of presenting a problem to the reader, you’ve inherently promised a satisfying conclusion. You’ve said, “I know this problem looks big and hairy. I know I’m putting these characters through trial after trial. But stick with me. In the end, it will all be worth it.”

Your ending doesn’t have to be happy (unless it’s a traditional romance), but it should satisfy the reader. It should fit within the general conventions of the genre and it should have the feel of a well thought out, well constructed tale leading inevitably to this conclusion. Maybe it’s surprising–surprising is good. But your ending should feel like the RIGHT ending. Part of making that happen is in the set-up. It’s in how the problem is presented to the reader. The solution should be hard earned throughout the course of the novel. Don’t give the readers an ending that you haven’t worked to carefully construct. It’s dishonest after promising them so much.

Tell me, do you write your stories with these promises in mind? Can you think of some other promises writers make to readers?

Shannon Dittemore is an author and speaker. Her books include the Angel Eyes trilogy, a supernatural foray into the realm of angels and demons, as well as the fantastical adventure novel Winter, White and Wicked. Its sequel, Rebel, Brave and Brutal is due out January 10, 2023.

Shannon’s stories feature strong female leads grappling with fear and faith as they venture into the wilds of the unknown. She’s often wondered if she’s writing her own quest for bravery again and again.

It’s a choice she values highly. Bravery. And she’s never more inspired than when young people ball up their fist and punch fear in the face.

To that end, Shannon takes great joy in working with young writers, both in person and online at Go Teen Writers, an instructional blog recognized by Writer’s Digest four years running as a “101 Best Websites for Writers” selection.

For more about Shannon and her books, please visit her website, Instagram, Facebook, Twitter, and Pinterest.